Keep it simple. Concisely describe what your business does and what market need it solves.
For instance, Millennials, who now represent the biggest section of the American population, have radically different priorities and spending habits than the generations before them. It can also be hard to determine how much capital you will actually need.
Before digging into the best way to craft a business plan to help you crush it, and spending hours or numerous dollars on commissioning one, do you even need one? Editor of the Money and Work channels for NextAvenue. What do you want?
What distinguishes your business from theirs? This section of the plan informs a potential lender about what your company does and why it will be profitable.
Other supporting documents can include product images, copies of patents, references, existing sales contracts, licenses, certifications, and permits.